Logo Design Process

Developing a logo for a company or organization is approached in two ways.

IDEA ON A NAPKIN: Frequently a client will come to us with a logo idea scribbled on a napkin or notepad. They know what they want in a design but don't have the skills or software needed to create production ready art. In these instances we'll provide a cost based on the time required to create clean vector art from their rough sketch. The time required to do this will vary based on the complexity of the concept.

DEVELOPMENT FROM SCRATCH: Most often a client has no preconceived idea on what they want for a logo. In this instance we start by asking some questions.

1. What is your company or organizations mission statement?
2. Who is the primary audience?
3. In what ways will the logo be used?

• Printed literature
• Web
• Fleet graphics
• Packaging
• Print or TV advertising
• Powerpoint
• Embroidered or printed garments or uniforms

At this point we'll use the information you've supplied for reference and research and invest a great deal of time working through visual studies. When completed, we'll provide you with a visual mark that can be used as the foundation for all your branding efforts (which we can help with as well).