In today’s technological, instant information age, there is no doubt a necessity to be on the web. If you own a business, you’ve surely been contacted by numerous entities wanting to ‘get you noticed’ on the web. Keep in mind, having an online presence and doing business on the web are entirely different things.

Banner ads, Cost Per Click, Ad words – what’s it all about and why it it so confusing? If there were a quick easy solution to this new age question, everyone would know the answer and be getting wealthy online, so why aren’t they? The terms and understandings of an online advertising campaign can overwhelm even the most tech-savy person. Understanding the ins-and-outs of Cost Per Click (CPC), Cost Per Impression (CPI), Cost Per Conversion (CPC) or Cost Per Engagement (CPE) can be the difference in making profitable conversions from your online keyword campaigns or senselessly throwing away money.

If you have a product to sell, limiting yourself to local sales in your city, county or state can be the difference in selling to hundreds of customers or selling to hundreds of millions. If you’re ready to take your small business to a whole new level, contact Bark at the Moon and let us spearhead your next online advertising campaign.