Leveraging Economies of Scale to get more bang for your Advertising Buck

In today’s economy, every business, regardless of size or industry, is increasingly faced with tough decisions about the money they are spending on…. well EVERYTHING! Lets face it we all have a finite amount of money to spend on all of the infrastructure it takes to operate a business. Advertising, Benefits, Office Supplies, Raw Materials and Gasoline to operate vehicles, all cost more now than they did a year ago.  So the decision facing every business, and its limited capital resources, is to buy less or buy lower quality… Is there an alternative?

Build it, and they won't come... Without an invitation.

You’ve officially launched your web site and you’ve received a handful of hits in the first week, and they’re all from your friends, family and focus groups. Now what do you do? If you’re anywhere near this point we wish you would have found us 6 months ago. Luckily, all is not lost, your just in need of a little old-school advertising to connect you with your customers.

Depending on your industry, your marketing plan and targeted demographics, the correct advertising methods can come in many shapes and sizes. Media sources like tv and radio whether local, regional or national can get you exposed with the biggest in the industry. Targeted direct mail campaigns may be the best fit for your regional based service. Trade publications can get you directly in the hands of your targeted demographics. A plethora of online advertising, whether banner ads on trade sites, or ad word pay-per-click campaigns, can attain huge exposure almost instantly.

Working with marketing experts who understand your business is paramount. Guiding your company to the direct method of advertising is the difference between success and failure. Let Bark at the Moon become your marketing agency to get you noticed and make your web site venture a success.

Online Advertising

In today’s technological, instant information age, there is no doubt a necessity to be on the web. If you own a business, you’ve surely been contacted by numerous entities wanting to ‘get you noticed’ on the web. Keep in mind, having an online presence and doing business on the web are entirely different things.

Banner ads, Cost Per Click, Ad words – what’s it all about and why it it so confusing? If there were a quick easy solution to this new age question, everyone would know the answer and be getting wealthy online, so why aren’t they? The terms and understandings of an online advertising campaign can overwhelm even the most tech-savy person. Understanding the ins-and-outs of Cost Per Click (CPC), Cost Per Impression (CPI), Cost Per Conversion (CPC) or Cost Per Engagement (CPE) can be the difference in making profitable conversions from your online keyword campaigns or senselessly throwing away money.

If you have a product to sell, limiting yourself to local sales in your city, county or state can be the difference in selling to hundreds of customers or selling to hundreds of millions. If you’re ready to take your small business to a whole new level, contact Bark at the Moon and let us spearhead your next online advertising campaign.

What's this going to cost?

On a nearly daily basis, our studio is asked, “How much will it cost to advertise my X to X?” If you don’t have an established budget, the process to determine the answer is based on some simple questions:

1. Who is your target audience?
2. In what areas or markets do you want to do business?
3. How frequently do you want to reach them?
4. What is the best way to reach them–direct mail, web, broadcast, print ads, or a combination of these?

The answers to these four questions will allow us to develop a plan and budget for your marketing efforts.

With any marketing campaign, consistent and repetitive contact with potential customers is imperative. A single ad in a publication or 10,000 impressions on an online banner ad is not going to yield productive or positive results. The goal is to get your product or service in front of current and potential clients consistently so that when they need “X”, they immediately think of your business and make contact. The value of this response from your customers should also be considered when establishing your marketing budget.