WHY is web site content important?

When considering the development of a web site, a good deal of thought and planning needs to focus on content. It is true that a basic web site with six pages of written content will take less time and investment to develop then a site with 80 pages. However, it's important to remember that the more pages of content the better your search engine results. When considering what content should be included, keep in mind that the ultimate goal is to get visitors to your website. To help individuals find your site it must contain a good amount of quality industry specific search-able content.

Additionally, quality content helps tremendously with analytic and strategic marketing efforts. When your site is developed, Bark at the Moon can integrate aanalytic code on every page enabling us to provide detailed visitor-reporting. The text content on your site is a key factor when analyzing this tracking data. After reports are processed, we get a clear picture of which key words visitors used to find your site. This valuable information can help establish a very targeted marketing campaign to promotes your hottest product or service.