On a nearly daily basis, our studio is asked, “How much will it cost to advertise my X to X?” If you don’t have an established budget, the process to determine the answer is based on some simple questions:

1. Who is your target audience?
2. In what areas or markets do you want to do business?
3. How frequently do you want to reach them?
4. What is the best way to reach them–direct mail, web, broadcast, print ads, or a combination of these?

The answers to these four questions will allow us to develop a plan and budget for your marketing efforts.

With any marketing campaign, consistent and repetitive contact with potential customers is imperative. A single ad in a publication or 10,000 impressions on an online banner ad is not going to yield productive or positive results. The goal is to get your product or service in front of current and potential clients consistently so that when they need “X”, they immediately think of your business and make contact. The value of this response from your customers should also be considered when establishing your marketing budget.