When Camp Carl wanted to refresh how their brand showed up beyond the campground, they partnered with Bark at the Moon Graphics to develop bold, energetic visuals that reflected the spirit of their summer programs. The goal was to create high-impact designs that felt fun, welcoming, and instantly recognizable to kids and families alike.
Our team designed a new set of vehicle graphics that brought the Camp Carl brand to life on the road. Bright colors, playful composition, and an entirely custom icon set were developed to support the brand visually while adding personality and movement to the design. These icons were created as flexible brand elements that could be reused across future materials.
In addition to vehicle graphics, we also handled select signage design to ensure consistency wherever the brand appeared. While Camp Carl managed installation internally, we focused entirely on delivering polished, production-ready creative that could be executed smoothly.
The result was a refreshed visual presence that travels with the organization and reinforces Camp Carl’s identity wherever they go. It’s a strong example of how thoughtful design can extend a brand’s reach and energy beyond a single location.
