When Avery Enterprise wanted to promote their Christmas lights installation service, the goal wasn’t just visibility—it was memorability.
This was a short-term billboard campaign focused on local brand awareness, giving us the opportunity to push beyond the standard “big logo, big phone number” approach. Instead, we leaned into a clever, pop-culture–inspired concept, referencing the unmistakable holiday energy of National Lampoon’s Christmas Vacation.
By pairing a simple, recognizable visual idea with clear messaging, the billboard was designed to connect instantly with drivers while reinforcing Avery Enterprise’s seasonal service offering.
The result was traditional advertising done thoughtfully—proving that even a quick, local billboard can deliver personality, relevance, and impact when the creative leads.